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Open-source product playbook

Pages
- Product playbook
  How to use
  Collab zone: Product Playbook
- Research & design
  Turning user insights into a product roadmap
  Research repository template
  Prioritizing features for the product roadmap
  RICE template
  How this template works
- Development
  Status updates (that don't) suck
  Project updates template
  Metric updates template
  Team updates template
- Go to market
  Launching with stakeholders
  Launch list template
  Start with the customer, then work backwards
  PR/FAQ template
- Measure & iterate
  Measuring feature impact
  TARS metrics template
  Retained Users
  Visitor Logins
  Usage of Feature (Last 90)
  CSAT
  Methodology

Open-source product playbook

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Go to market

Everything that needs to happen for a successful launch.

Launching with stakeholders

How to involve cross-functional stakeholders early on and over-communicate through the launch moment. · Shiva Rajaraman · SiNing Chan

Start with the customer, then work backwards

How the PR/FAQ helped Amazon launch products like AWS, Kindle, and Prime Video. · Colin Bryar · SiNing Chan

Bringing a solution to market takes a ton of cross-functional alignment, both internally with sales/marketing/success and externally with Beta users, partners, and community. The best product teams balance the various stakeholders needs and bring in the right folks with the right content and... you guessed it, at the right time.

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